How to Link Pinterest to Your Website and Instagram for More Reach | Houston, Texas - Boudoir Photographer
Why Every Business Owner Should Claim Their Website (and Instagram) on Pinterest
As business owners, we pour time and energy into creating content that represents our brand. But if that content isn’t connected back to us when it’s shared, we’re losing visibility. Pinterest is one of the most underutilized platforms for brand growth, and claiming both your website and your Instagram account is one of the easiest steps you can take to extend the reach of your work.
What Claiming Does
When you claim your website and Instagram on Pinterest:
Brand Credit – Any pin from your site or your Instagram will show your profile photo and link back to you.
Content Analytics – You’ll see which photos are being saved, pinned, and shared most often.
Effortless Sharing – Visitors to your site will see a Save button on your images, and every Instagram post you make can be pinned directly to Pinterest with proper attribution.
Why It Matters for Your Business
Pinterest isn’t just another social platform — it’s a visual search engine. People come here with intent: to plan, to get inspired, and often to buy. If your content isn’t connected to your profile, you’re missing opportunities for traffic, recognition, and leads.
For service-based businesses, this means potential clients can save ideas and come back to you when they’re ready to book. For product-based businesses, your items can live on in someone’s Pinterest board long after they leave your website.
How to Claim Your Website
On Squarespace
Go to Pinterest Business Hub → Settings → Claimed Accounts → Claim Website.
Copy the
<meta>tag Pinterest gives you.In Squarespace: Settings → Advanced → Code Injection → Header.
Paste the tag at the very top of the Header box and save.
Back in Pinterest, click Verify.
Optional: add the Save Button script at the bottom of the Header to make all images pin-able:
<script async defer data-pin-hover="true" src="https://assets.pinterest.com/js/pinit.js"></script>
On WordPress
Copy the Pinterest
<meta>tag.In WordPress, go to Appearance → Theme File Editor or use a plugin like Insert Headers and Footers.
Paste the tag into the
<head>section of your site.Save and verify in Pinterest.
On Shopify
From your admin dashboard, go to Online Store → Themes → Edit Code.
Open the theme.liquid file.
Paste the
<meta>tag right under the<head>tag.Save and verify in Pinterest.
On Wix
Go to your site’s dashboard → Settings → Custom Code.
Paste the Pinterest
<meta>tag into the Head section.Save and publish your site.
Verify in Pinterest.
For Businesses Without a Website
If you don’t have a website yet, you can still get the benefits of Pinterest by claiming your Instagram account alone. This ensures every pin that comes from your IG posts — whether it’s a customer sharing or you pinning directly from your feed — is tied to your Pinterest profile.
You’ll gain:
Branded credit for your content.
The ability to build Pinterest boards directly from your posts.
Analytics on how your images perform on Pinterest.
When you’re ready to launch a website later, you can add that claim too — but in the meantime, don’t wait to connect your Instagram.
The Takeaway
This isn’t about adding another social platform to your to-do list. It’s about making the content you’re already creating work harder for you. With a simple website claim and Instagram connection, you unlock analytics, brand credit, and an easy path for clients or customers to spread your work across Pinterest.
In a digital world where visibility is everything, these small technical steps create lasting returns.
Hopefully this helps gain you some exposure!
xo,
Tiffany,
Your Boudoir Photographer
